Apple Inc.
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Apple Inc. - overview
Established
1976
Location
Cupertino, CA, US
Primary Industry
Electronics
About
Based in the US, Apple Inc. specializes in consumer electronics, software, and services, creating innovative products that enhance user experience and connectivity across various platforms. Apple Inc. was founded in 1976 in Cupertino, California, to design and market technological products.
The company has undergone significant transformations, most notably launching its IPO in December 1980, raising USD 101. 20 mn by selling 4. 60 million shares at USD 22 each. Notably, the company has had high-profile founders, including Steve Wozniak.
Apple operates from its headquarters in Cupertino and has expanded globally with offices in various regions. Apple Inc. is a global leader in technology, specializing in the design, manufacture, and marketing of consumer electronics, software, and services. The company's core product offerings include the iPhone, iPad, Mac computers, Apple Watch, and AirPods, all integrated with proprietary software systems such as iOS, iPadOS, and macOS.
Each product is designed to enhance user experience through innovative features; for example, the iPhone 16 family introduces advanced Apple Intelligence capabilities and improved camera technology, while the Apple Watch Series 10 incorporates health monitoring features. Customers include individual consumers, educational institutions, and businesses, with a significant presence in markets such as North America, Europe, and Asia-Pacific. Apple’s retail services also extend to accessories and various subscription-based services, including Apple Music, Apple TV+, and Apple Arcade, which further integrate into the user ecosystem. Apple generates revenue through a combination of hardware sales, software licensing, and subscription services.
The company employs a direct-to-consumer sales model through its online and physical stores, as well as partnerships with retailers and telecommunications companies. Transactions typically involve the purchase of flagship products such as the iPhone, MacBook, and iPad, along with accessories like AirPods and Apple Watches. For instance, customers may buy an iPhone along with a subscription to AppleCare+ for extended warranty coverage, or bundle services like Apple Music and Apple TV+ with their device purchase. In 2024, Apple reported a revenue of USD 391.
04 bn and an EBITDA of USD 134. 66 bn, reflecting its diversified approach to revenue generation. Apple plans to continue expanding its product portfolio with upcoming releases, including new iterations of the iPhone and Apple Watch, aiming to enhance health monitoring capabilities and user engagement. The company is also targeting greater market penetration in Asia-Pacific and Europe by 2025.
Recent funding of USD 150. 00 mn from a PIPE round, which includes investment from Microsoft, will help support these initiatives, ensuring that Apple can invest in research and development to innovate its product offerings and expand its market reach.
Primary Industry
Electronics
Sub Industries
Consumer Electronics, Retail, Electronics, Computer & Related Peripherals, Web Applications, Software
Website
www.apple.com
Verticals
E-commerce, Manufacturing, Mobile Apps
Company Stage
Mature
Total Amount Raised
Subscriber access only
Apple Inc. - timeline of key events

Apple Inc. - financials
| Fiscal Year Ended | Sep 24, 2011 | Sep 29, 2012 | Sep 28, 2013 | Sep 27, 2014 | Sep 26, 2015 | Sep 24, 2016 | Sep 30, 2017 | Sep 29, 2018 | Sep 28, 2019 | Sep 26, 2020 | Sep 25, 2021 | Sep 24, 2022 | Sep 30, 2023 | Sep 28, 2024 | Sep 27, 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (USD) | 108,249,000,000 | 156,508,000,000 | 170,910,000,000 | 182,795,000,000 | 233,715,000,000 | 215,639,000,000 | 229,234,000,000 | 265,595,000,000 | 260,174,000,000 | 274,515,000,000 | 365,817,000,000 | 394,328,000,000 | - | - | - |
| % Revenue Growth (YoY) | - | 44.6% | 9.2% | 7.0% | 27.9% | (7.7%) | 6.3% | 15.9% | (2.0%) | 5.5% | 33.3% | 7.8% | - | - | - |
| EBITDA (USD) | 35,604,000,000 | 58,518,000,000 | 55,756,000,000 | 60,449,000,000 | 82,487,000,000 | 70,529,000,000 | 71,501,000,000 | 81,801,000,000 | 76,477,000,000 | 77,344,000,000 | 120,233,000,000 | 130,541,000,000 | - | - | - |
| Operating Income (USD) | 33,790,000,000 | 55,241,000,000 | 48,999,000,000 | 52,503,000,000 | 71,230,000,000 | 60,024,000,000 | 61,344,000,000 | 70,898,000,000 | 63,930,000,000 | 66,288,000,000 | 108,949,000,000 | 119,437,000,000 | - | - | - |
| Operating Margin | 31.2% | 35.3% | 28.7% | 28.7% | 30.5% | 27.8% | 26.8% | 26.7% | 24.6% | 24.1% | 29.8% | 30.3% | - | - | - |
| % EBITDA Margin | 32.9% | 37.4% | 32.6% | 33.1% | 35.3% | 32.7% | 31.2% | 30.8% | 29.4% | 28.2% | 32.9% | 33.1% | - | - | - |
| NET Income (USD) | 25,922,000,000 | 41,733,000,000 | 37,037,000,000 | 39,510,000,000 | 53,394,000,000 | 45,687,000,000 | 48,351,000,000 | 59,531,000,000 | 55,256,000,000 | 57,411,000,000 | 94,680,000,000 | 99,803,000,000 | - | - | - |
| % Net Margin | 23.9% | 26.7% | 21.7% | 21.6% | 22.8% | 21.2% | 21.1% | 22.4% | 21.2% | 20.9% | 25.9% | 25.3% | - | - | - |
Apple Inc. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, Trade Sale | Completed | Q.ai | - | ||||||||
| Add-on | Completed | Kioxia Engineering Corporation | - | ||||||||
| Buyout | Completed | KIOXIA | - | ||||||||
| N/A | Completed | Riata Crossing | - | ||||||||
| Trade Sale | Completed | Beats Electronics | - |
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Apple Inc. - employee data

Apple Inc. - key contacts
| Name | Position | Start Date | End Date | Vcard | Bio | ||
|---|---|---|---|---|---|---|---|
| Board Director | BM | ||||||
| Independent Director and Board Chairman | BM | ||||||
| President, Board of Directors | BM | ||||||
| Member of the Board | BM | ||||||
| Advisory Board Member | BM |
BM Board Member
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