Arata

Arata, based in India, focuses on developing innovative hair and body care products tailored for the Indian market, leveraging scientific research to address various hair concerns. Founded in 2017 in New Delhi, India, Arata specializes in hair and body care products. The company has raised a total of INR 350. 024 mn in funding, most recently in a Series A round led by Unilever Ventures on December 20, 2024.

The founders, Dhruv Bhasin and Dhruv Madhok, have a history in the industry and have established Arata as a brand committed to quality and innovation. Arata specializes in a comprehensive range of hair and body care products tailored specifically for the Indian market. The company's core offerings include hair growth serums, anti-dandruff shampoos, curl care products, and styling gels, all developed through a rigorous five-step process in their innovation center. These products utilize scientifically-backed ingredients such as Redensyl, kopexil, and Procapil, aimed at addressing common concerns such as hair loss, damage, frizz, and roughness.

Arata’s target clientele includes individuals across varying hair types, with specific solutions designed for colored, curly, and straight hair. The company markets its products primarily in India, but also caters to niche segments in broader international markets, enhancing their reach beyond local consumers. In 2023, Arata reported a revenue of INR 1,756,868. 30, with an EBITDA amount of -INR 1,503,633.

70. The company operates a direct-to-consumer model, establishing revenue through online sales of their flagship products, which include the Hair Growth Serum and the 6-in-1 Super Shampoo. Customers typically purchase these products as standalone items or in bundled combinations, designed to enhance the effectiveness of hair care routines. The pricing structure is designed to be accessible, with flagship products offered at competitive rates to encourage repeat purchases.

Their business transactions are facilitated through e-commerce platforms, allowing for seamless customer interactions and order fulfillment. The company’s revenue generation strategy appears to be focused on building brand loyalty through quality products and customer engagement, rather than through wholesale or retail partnerships. In December 2024, Arata raised USD 4 mn in Series A funding led by Unilever Ventures, with participation from new investor BOLD and returning investor Skywalker Holdings. The company will use the funding to accelerate the research and development of its products, indicating plans for upcoming new product launches.

Arata aims to expand into new markets, focusing on international reach while continuing to strengthen its position in India.