Bazooka Candy Brands International Limited
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Bazooka Candy Brands International Limited - overview
Established
1938
Location
Richmond, -, UK
Primary Industry
Food
About
Bazooka Candy Brands International Limited, based in the UK, specializes in the production and distribution of confectionery products, offering a range of popular brands that delight consumers globally. Founded in 1938, Bazooka Candy Brands International Limited operates out of Richmond, UK. The company focuses on confectionery, producing iconic products such as Bazooka bubble gum and Push Pops. In April 2024, the company secured USD 10 million in a Growth funding round, led by Patricof Co, bringing its total amount raised to USD 10 million.
Bazooka Candy Brands has completed 2 deals, with the most recent occurring in April 2024. Bazooka Candy Brands specializes in a diverse range of confectionery products, focusing on delivering enjoyable experiences through its well-known brands. Core offerings include Bazooka bubble gum and Push Pops, appealing primarily to children and young audiences. The portfolio also features Juicy Drop and Big Baby Pop, which provide varied flavor experiences and interactive formats.
These products are marketed across North America, Europe, and Asia, catering to consumers who appreciate both nostalgic and contemporary candy experiences. In 2024, Bazooka Candy Brands reported a revenue of USD 86. 34 mn and an EBITDA of USD 11. 55 mn.
Revenue is generated through a multi-faceted distribution model that involves partnerships with retailers and wholesalers as well as direct-to-consumer sales, ensuring a broad market reach. With the recent investment of USD 10 million from Patricof Co, Bazooka Candy Brands International plans to expand its market presence and pursue innovative opportunities. The funds will be used to launch new products and enhance brand integration into popular culture through fresh marketing campaigns. The company aims to penetrate additional markets and geographic regions, with specific plans to explore untapped territories throughout 2024.
Current Investors
Apax Partners, Patricof Co
Primary Industry
Food
Sub Industries
Other Food Products
Website
www.bazookacandybrandsinternational.com
Verticals
Manufacturing
Company Stage
Mature - Growth Capital
Total Amount Raised
Subscriber access only
Bazooka Candy Brands International Limited - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Growth | Completed | Bazooka Candy Brands International Limited | - | ||||||||
| Buyout | Completed | Bazooka Candy Brands International Limited | - |
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