Blueprint

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Blueprint - overview

Established

2020

Location

Los Angeles, CA, US

Primary Industry

Food

About

Blueprint Labs is a US-based company that specializes in personal and professional development solutions through advanced cognitive enhancement technology. Their offerings aim to optimize individual performance across various sectors. Founded in 2020 in Los Angeles, US, Blueprint Labs focuses on delivering cognitive enhancement solutions. The company is known for its singular funding round that raised USD 60.


00 mn in October 2025, aiming to bolster its technological offerings. Bryan Johnson, the founder, has a history of fostering innovative ventures. Blueprint offers a suite of innovative products and services designed to address the complexities of personal and professional development. The company’s core offerings focus on enhancing cognitive capabilities and optimizing individual performance through advanced technology.


Their flagship product utilizes a proprietary platform that integrates data analytics and behavioral science, allowing users to gain insights into their cognitive strengths and weaknesses. This platform aims to assist a diverse clientele, including corporate professionals, educators, and individuals seeking personal growth, in achieving their goals more effectively. These products are particularly targeted at markets in North America and Europe, where there is a growing demand for tools that enhance productivity and cognitive functioning. The revenue model of Blueprint is structured around subscription-based services, where clients engage with the company through various tiers of access to its platform.


Customers typically subscribe to different plans based on their needs, with options for individual users as well as corporate partnerships. Transactions within this model often involve direct sales to end consumers, as well as B2B arrangements where organizations integrate Blueprint’s services into their employee development programs. Specific pricing tiers are designed to cater to both individual users and larger institutions, creating a scalable revenue stream. The flagship product plays a significant role in driving the company’s revenue, as it serves as a primary tool for users seeking to improve their cognitive performance and overall productivity.


In October 2025, Blueprint Labs raised USD 60 million in angel funding from individual investors. This funding is intended to support the expansion of its supplement brand into a comprehensive longevity service, including clinical tools and personalized health protocols. The company plans to enhance its product offerings and extend its reach into new markets, particularly targeting regions in Europe and Asia by late 2026.


Primary Industry

Food

Sub Industries

Food, Health Foods & Nutritional Supplements, Retail, Healthcare

Website

www.blueprint.bryanjohnson.com/

Verticals

E-commerce, HealthTech

Company Stage

Angel & Seed

Total Amount Raised

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