brrr

Based in the US, brrrº is a manufacturing company that specializes in innovative cooling performance fabric technology, enhancing comfort across various applications. Founded in 2014 and headquartered in Atlanta, US, brrrº focuses on manufacturing cooling fabrics designed for comfort. The company has completed 4 deals, with the latest round being a venture debt funding of USD 3. 000 mn in June 2023.

Mary-Cathryn Kolb serves as both the founder and CEO, leading the company’s operations and strategy. brrrº specializes in innovative cooling performance fabric technology, branded as brrr° fabric, designed to enhance comfort for a diverse range of end users. The core offerings focus on the "Triple Chill Effect™," which includes immediate and continuous cooling, active moisture wicking, and rapid drying capabilities. These fabrics are utilized across various product categories including athletic wear, bedding, undergarments, outdoor apparel, and athleisure, catering to both casual and professional environments.

Customers include individual consumers seeking comfort in their daily attire as well as businesses looking to incorporate brrr° technology into their products, expanding the company's reach across markets such as North America, Europe, and Asia. The fabrics are engineered to support thermoregulation, enhancing the user experience in both active and leisure settings. brrrº generates revenue through a B2B and direct-to-consumer sales model, partnering with retailers and brands to integrate their cooling performance fabrics into a wide array of products. The company engages in transactions that may involve wholesale distribution to retail partners as well as direct sales to consumers through its own channels.

Flagship products utilizing brrr° technology include performance apparel and bedding, with pricing structures reflecting the premium nature of these innovative materials. Revenue is driven by the strong demand for high-performance textiles, particularly in climate-sensitive markets where comfort and functionality are paramount. Additionally, brrrº supports partnerships that enable businesses to enhance their product offerings with proprietary cooling technology, thereby creating additional revenue streams. In June 2023, brrr raised USD 3.

000 mn in venture debt funding, which is part of a larger USD 6. 3 million Series B and venture debt funding round. The company plans to utilize these funds to expand its market globally and further develop its product and technology. Specific strategies include the launch of new product lines featuring brrr° technology and targeted expansion into new geographic regions, including increasing its presence in Europe and Asia by the end of 2024.