buySAFE, Inc.

buySAFE, Inc. provides an independent shopping guarantee that enhances consumer protection and builds trust in online transactions through various financial security services. buySAFE, Inc. specializes in providing shopping guarantees that protect consumers during online transactions.

Founded in 2003 in Arlington, US, the company has undergone strategic developments to enhance its offerings. The firm has completed 6 funding rounds, with the most recent funding round in November 2009, where it raised USD 1. 20 mn in SERIES D financing from investors including Core Capital Partners and Grotech Ventures. The current company valuation stands at USD 17.

82 mn. BuySafe offers an independent shopping guarantee designed to enhance consumer protection and instill trust in online transactions. The core offerings include a USD 1,000 Purchase Guarantee, ensuring that shoppers receive the products or services as promised, or they can receive a refund. Additionally, BuySafe provides a USD 100 Lowest Price Guarantee, allowing customers reimbursement for price drops within 30 days of their purchase.

In the event of identity theft, BuySafe offers access to identity recovery services and reimbursement of up to USD 10,000 during a 30-day coverage period. These services primarily cater to online shoppers in North America and select international markets, partnering with various businesses and e-commerce platforms to provide assurance and confidence in shopping experiences. BuySafe's revenue model relies on partnerships with online retailers and e-commerce platforms, enabling businesses to incorporate BuySafe's trustmarks and guarantees into their customer checkout processes. Retailers pay for the service, which enhances their credibility and attracts more customers.

The firm operates on a B2B model, where businesses integrate BuySafe's offerings into their websites, enhancing the shopping experience for end consumers. The revenue generated from these partnerships is directly linked to the volume of purchases made through BuySafe-enabled retailers, positioning BuySafe strategically within the growing online shopping market. In November 2009, buySAFE, Inc. raised USD 1.

20 mn of SERIES D financing, which will be utilized to support the development of new products aimed at enhancing their consumer protection services. Plans are underway for expansion into additional international markets to broaden their customer base. Specific target markets for this expansion have not been disclosed, but the funding will help facilitate the necessary resources for these initiatives.