Caia Cosmetics
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Caia Cosmetics - overview
Established
2018
Location
Stockholm, -, Sweden
Primary Industry
Consumer Products
About
Caia Cosmetics specializes in creating high-quality beauty products designed to enhance skincare and makeup routines, offering a range of items that cater to the diverse needs of beauty enthusiasts across multiple markets. Founded in 2018, Caia Cosmetics operates under Beauty Icons AB, focusing on developing innovative beauty solutions. The company is headquartered in Stockholm, Sweden, and was co-founded by Jesper Matsch, who has a background in launching successful ventures. In July 2020, Verdane Capital Advisors acquired a 50% majority stake in Beauty Icons AB for SEK 200 million, marking a significant moment in the company's growth trajectory.
Caia Cosmetics specializes in a comprehensive range of beauty products designed to enhance the consumer's skincare and makeup routines. The core product offerings include lip pencils, bronzers, contour products, foundations, setting sprays, and hair care items such as dry shampoo, all crafted to deliver high-performance results. The company emphasizes products that promote an "effortless glow," catering to beauty enthusiasts who seek quality without compromise. For the year 2024, Caia Cosmetics reported revenue of SEK 65,773,971.
30 and an EBITDA of SEK 18,514,363. 70, reflecting its direct-to-consumer sales model that establishes a close relationship with its clientele through its online platform, offering various beauty products at competitive prices. Caia Cosmetics plans to launch new products and expand its product range in the coming year, with features designed to cater to evolving customer preferences. The company is targeting expansion into additional European markets, including Finland, Norway, Denmark, Germany, Austria, the Netherlands, and the United Kingdom by 2025.
The recent funding of SEK 200 million will be utilized to support these initiatives, enhancing product development and market entry strategies.
Current Investors
Verdane
Primary Industry
Consumer Products
Sub Industries
Beauty & Hygiene
Website
www.caiacosmetics.com
Verticals
E-commerce, Manufacturing
Company Stage
Mature - Buyout
Total Amount Raised
Subscriber access only
Caia Cosmetics - financials
| Fiscal Year Ended | Dec 31, 2018 | Dec 31, 2019 | Dec 31, 2020 | Dec 31, 2021 | Dec 31, 2022 | Dec 31, 2023 | Dec 31, 2024 |
|---|---|---|---|---|---|---|---|
| Revenue (USD) | 8,712,930 | 54,484,295 | 149,625,585 | 320,336,011 | - | - | - |
| % Revenue Growth (YoY) | - | 525.3% | 174.6% | 114.1% | - | - | - |
| EBITDA (USD) | 2,717,648 | 5,009,561 | 57,885,604 | 114,842,050 | - | - | - |
| Operating Income (USD) | 2,717,648 | 5,003,757 | 57,845,674 | 114,626,008 | - | - | - |
| Operating Margin | 31.2% | 9.2% | 38.7% | 35.8% | - | - | - |
| % EBITDA Margin | 31.2% | 9.2% | 38.7% | 35.9% | - | - | - |
| NET Income (USD) | 1,521,157 | 4,360,578 | 45,052,594 | 90,901,876 | - | - | - |
| % Net Margin | 17.5% | 8.0% | 30.1% | 28.4% | - | - | - |
Caia Cosmetics - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Buyout | Completed | Caia Cosmetics | - |
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