Centric CRM

Centric CRM is a technology company that provides a comprehensive suite of customer relationship management software solutions, enhancing customer engagement and operational efficiency for businesses across various sectors. Founded in 2000 and headquartered in Norfolk, US, Centric CRM specializes in offering customer relationship management tools. The company has undergone strategic shifts but maintains a focus on optimizing customer interactions. Intel Capital financed Centric CRM in June 2007, marking a crucial milestone in its growth trajectory.

Concursive specializes in providing a comprehensive suite of software solutions designed to enhance customer engagement and operational efficiency for businesses across various sectors. Their core offerings include a robust customer relationship management (CRM) platform, collaboration tools, and project management solutions, which aim to streamline workflows and facilitate better communication within teams. These products cater to a diverse client base, including small to medium-sized enterprises (SMEs) and larger corporations seeking to optimize their processes and enhance customer interactions. The solutions are designed to address challenges such as customer retention, project tracking, and team collaboration, thereby improving overall productivity.

Concursive's products are marketed primarily in North America and Europe, focusing on industries such as technology, manufacturing, and professional services. Concursive generates revenue through a subscription-based model, allowing clients to access their software solutions for a recurring fee. This transactional structure supports both B2B partnerships and direct-to-consumer sales, providing flexibility for various customer needs. Clients typically engage with the company by selecting tailored subscription packages that best suit their operational requirements, which may include different tiers based on user access and feature sets.

For instance, flagship products may be offered under different pricing plans, ensuring that businesses can choose a level of service that aligns with their budget and operational goals. Through this revenue model, Concursive fosters long-term relationships with clients, promoting consistent engagement and support as businesses scale. Following the financing by Intel Capital in June 2007, Centric CRM plans to enhance its product line with new features aimed at improving customer engagement. The company is strategizing to expand into new geographic regions, specifically targeting markets in North America and Europe, by the end of 2023.

This growth will leverage the recent funding to support product development and market penetration initiatives.