Datatrics B.V.
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Datatrics B.V. - overview
Established
2012
Location
Enschede, -, Netherlands
Primary Industry
Software
About
Based in Enschede, Netherlands, and founded in 2012, Datatrics B. V. is a customer data platform that enables user clients such as B2C marketing firms to manage and organize data files, personalized data profiles, campaigns for target customers, advertisements, emails, and website channels. In October 2023, Spotler Nederland B.
V. , a portfolio company of CNBB Equity Partners and Mill Reef Capital, agreed to fully acquire Datatrics B. V. from Growens S.
p. A. for EUR 1. 66 million in cash.
Datatrics B. V. offers a platform that utilizes AI-powered technology to unify marketing data, segment audiences, and deliver targeted messages at optimal moments, enhancing overall conversion rates. The product suite enables users to personalize websites, emails, and ads, map and automate customer journeys, and optimize marketing campaigns.
The integration system supports over 120 marketing tools, and Datatrics seamlessly connects with existing workflows, providing a comprehensive solution for data-driven marketing. The platform streamlines information flow, making it a comprehensive solution for businesses. The software allows users to integrate channels and collect insights to enhance customer experiences with predictive 360° profiles, segmentation and targeting, one-to-one personalization, and reporting and optimization. The company generates revenue through its monthly subscription package, which costs EUR 399 per month for standard, EUR 599 per month for premium, and EUR 1099 per month for enterprise.
The acquisition enables Datatrics B. V. to broaden its marketing platform omnichannel.
Current Investors
Spotler Nederland B.V.
Primary Industry
Software
Sub Industries
Analytics & Performance Software, Customer Relationship Management, Sales & Marketing Software, Systems Management Software
Website
www.datatrics.com
Verticals
AdTech, Cloud Computing, Mobile Apps
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Datatrics B.V. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Datatrics B.V. | - |
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