House Of Zelena

House Of Zelena is a maternity wear brand based in India, offering stylish and functional clothing for expectant and new mothers, designed to enhance comfort during this significant life journey. Founded in 2021 in New Delhi, India, House Of Zelena specializes in maternity wear. The company has secured one funding round, raising INR 70 million in Seed funding on September 4, 2025, with investments from GSF India, MB Venture Partners, and Sprout Venture Partners. The founder's history is not detailed, and there are no mentions of subsidiaries or parent companies.

House of Zelena specializes in maternity wear designed to support and celebrate women during their motherhood journey. The brand's core product offerings include a range of bras, tops, dresses, loungewear, nursing covers, and activewear, all tailored to meet the evolving needs of expectant and new mothers. These products are crafted with features such as zipless and wire-free designs to enhance comfort and functionality, ensuring that every piece accommodates the physical changes experienced during pregnancy and postpartum. The company aims to address the feeling of invisibility that many women encounter during this significant life phase, providing stylish yet practical clothing options that promote confidence and ease.

House of Zelena serves a diverse clientele across India, with distribution on major e-commerce platforms, and targets mothers who prioritize both comfort and style in their clothing choices. House of Zelena generates revenue primarily through direct-to-consumer sales of its maternity wear products. The company operates on a transaction structure that includes single purchases as well as potential bulk orders for retailers and wholesale partners. Customers can purchase items individually, with pricing for products such as the Sage Meadow Zipless Maternity Feeding Top and Zactive™ Maternity Legging reflecting discounts ranging from 31% to 54% off regular prices, thereby appealing to budget-conscious consumers while maintaining a premium brand image.

The sales model emphasizes accessibility, enabling mothers to shop for essential clothing that caters specifically to their needs during and after pregnancy. House of Zelena's revenue is bolstered by its strong online presence, where personalized services and community engagement enhance customer loyalty and drive sales. In September 2025, House of Zelena raised INR 70 million in Seed funding co-led by MB Venture Partners and Sprout Venture Partners, with participation from GSF India. The company intends to utilize these funds to enhance its supply chain, develop new products, and launch community building programs.

As part of its future growth strategy, House of Zelena is designing new products aimed at expanding its offerings for expectant and new mothers and plans to explore new geographic markets to enhance its reach.