Layerise ApS

Layerise ApS specializes in innovative customer registration and loyalty solutions for consumer brands, enabling enhanced customer engagement and streamlined data management across various platforms. Layerise ApS, founded in 2019 and headquartered in Copenhagen, Denmark, provides a robust customer engagement platform tailored for consumer brands. The company was co-founded by Emil Forsmann and Ervin Draganovic, who is also the current CEO. The company raised EUR 3 million in its latest funding round on June 23, 2021, from investors Headline and Heartcore Capital, bringing the total amount raised to EUR 3 million.

Layerise has successfully completed two deals to date. Layerise offers a comprehensive customer registration and loyalty platform specifically designed for consumer brands. The core product suite includes the Customer Data Platform (CDP), Experience Suite, Loyalty Club Programs, Product Support Toolkit, E-commerce Accelerator, Warranty Manager, Digital Product Passport, and Digital User Manuals. These offerings collectively empower brands to unify customer data, enhance customer engagement, streamline product registration, and improve warranty management processes.

Layerise primarily serves a global client base that includes retailers and consumer brands operating in various markets, including North America, Europe, and Asia, facilitating the capture of first-party customer data and promoting brand loyalty through tailored engagement strategies. Layerise generates revenue through a subscription-based model, partnering with consumer brands and retailers to implement its customer engagement solutions. The company structures its transactions around long-term contracts, allowing clients to access its suite of services, enhancing their customer experience and operational efficiency. Revenue streams derive from ongoing partnerships where brands pay for access to various tools and features, such as customer data insights, loyalty program management, and warranty solutions.

Specific pricing plans for individual services and flagship products, such as the Digital Product Passport and Experience Suite, are established based on client needs and scale, ensuring flexibility for both B2B and direct-to-consumer transactions. Layerise reported an EBITDA of EUR -1,316,438. 50 in the most recent year, 2023. Layerise aims to leverage the EUR 3 million raised in June 2021 to support product development and business growth.

The company is focusing on designing new features and expanding its offerings to enhance customer experiences. Additionally, Layerise plans to enter new markets in Asia and expand its presence in North America by the end of 2023, further solidifying its position in the customer engagement landscape.