Les Secrets de Loly
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Les Secrets de Loly - overview
Established
2009
Location
Paris, -, France
Primary Industry
Consumer Products
About
Based in Paris, France, and founded in 2009, Les Secrets de Loly, operates as a manufacturer and seller of natural hair care products for women and children. As of July 2022, the company is being led by its founder and CEO, Kelly Massol (Loly), and the firm serves customers across the country and abroad. The company offers a wide range of hair care products such as shampoo, conditioners, hair masks, nourishing creams, and hair oil, made from natural ingredients to help people maintain their textured/curly hair. The firm also offers travel kits, as well as accessories including hair brushes, elastics, etc.
Les Secrets de Loly's products can be purchased through its website as well as a network of retailers including hairdressing salons, and cosmetic shops across France. In March 2026, Quadrivio Group, along with Three Hills Capital Partners and Weinberg Capital Partners, acquired a majority stake in Les Secrets de Loly from Esas and Quilvest Capital Partners. Financial terms were not disclosed. As part of the deal, Three Hills Capital Partners and Weinberg Capital Partners owns a minority shareholder.
Current Investors
Quilvest Capital Partners, Esas
Primary Industry
Consumer Products
Sub Industries
Beauty & Hygiene, Accessories, Retail
Website
www.secretsdeloly.com
Verticals
E-commerce, Manufacturing
Company Stage
Mature - Buyout
Total Amount Raised
Subscriber access only
Les Secrets de Loly - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Secondary Buyout | Completed | Les Secrets de Loly | - | ||||||||
| Buyout | Completed | Les Secrets de Loly | - |
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