MUHIDE

Based in Jeddah, Saudi Arabia, MUHIDE is a digital platform that facilitates secure and efficient trade transactions, enhancing the relationship between buyers and sellers through its comprehensive operational, legal, and financial framework. MUHIDE is a digital trade platform founded in 2023 in Jeddah, Saudi Arabia. The company focuses on providing solutions for local trade transactions, having completed one deal to date. The CEO, Hashim Alhussaini, leads the company as it aims to streamline trading operations in the region.

MUHIDE offers a comprehensive platform designed to facilitate secure and efficient trade transactions between buyers and sellers. The core functionalities of the platform include an integrated operational, legal, and financial framework that addresses the common risks and challenges associated with local trade transactions. This system aims to foster stronger relationships within the trade network by minimizing disputes and enhancing control over trade operations. MUHIDE's services are geared towards both individual buyers and sellers, particularly in the Kingdom of Saudi Arabia, as well as other Middle Eastern markets.

By leveraging technological solutions, clients include businesses looking to digitize their procurement processes and establish secure trading environments, ultimately aligning with broader economic goals outlined in the Kingdom's Vision 2030 initiative. Revenue generation for MUHIDE is primarily derived from transaction fees associated with the trade operations conducted on its platform. The structure allows for diverse transaction types, including direct B2B engagements and partnerships, where businesses subscribe to the platform for enhanced features and tools. Clients initiate transactions by sending requests for quotations through the MUHIDE dashboard, which leads to automated processes such as purchase orders and invoicing.

While specific pricing plans for these services are not disclosed, the framework is designed to provide competitive rates for the various functionalities offered, ensuring that both buyers and sellers benefit from a streamlined procurement experience. The platform's emphasis on legal and operational governance further enhances its appeal, as it supports clients with evidenced tools to safeguard their rights throughout the trading process. In February 2026, MUHIDE raised an undisclosed amount of series A funding from Asyad Investments. The company will use the funding to expand its team, strengthen platform capabilities, and advance the development of a unified trade ecosystem in Saudi Arabia.

MUHIDE is also planning to launch new products aimed at enhancing the user experience and will seek to expand its services into additional Middle Eastern markets by the end of 2027.