Navisens, Inc.

Navisens, Inc. specializes in innovative vehicle tracking solutions, developing applications that cater to automotive enthusiasts by providing tools for performance monitoring and route optimization. Founded in 2013 and headquartered in San Francisco, US, Navisens, Inc. is focused on creating technology for vehicle enthusiasts.

The company has been involved in one investment deal, securing USD 2. 61 mn in a Seed funding round on July 26, 2016, led by Resolute Ventures along with other investors such as Amicus Capital and KEC Ventures. The company is led by CEO Ashod Donikian, who has a background in entrepreneurial ventures. Navisens, Inc.

offers Track Attack, a mobile application tailored for vehicle enthusiasts. It provides features like lap timing, multi-stop route planning, and data recording that combines GPS and OBD (On-Board Diagnostics) sensor data. Users can customize video captures with dual camera setups, catering to both racers and casual drivers while promoting tools for spirited drives and road trips. The application is targeted primarily at markets with a significant presence of automotive enthusiasts, particularly in North America and Europe.

Track Attack's revenue model is based on direct-to-consumer application sales and potential partnerships with accessory manufacturers. The app allows users to purchase features related to data recording and performance enhancement, with premium functionalities available through a tiered pricing structure. Partnerships with OBD adaptor manufacturers may further support bundled offerings, enhancing user engagement and generating additional revenue through in-app purchases or premium upgrades. Navisens, Inc.

plans to utilize the USD 2. 61 mn raised in Seed funding to enhance its product offerings and expand into new markets. While specific upcoming products have not been disclosed, the company aims to grow its presence in regions with high motorsport activity. The funding, secured in July 2016, will support the development and launch of new features as well as market entry strategies.