Nolo, Inc.

Nolo, Inc. is a provider of self-help legal resources, empowering individuals with tools and information to manage their legal needs independently through accessible publications and software. Founded in 1971 in Berkeley, US, Nolo, Inc. specializes in self-help legal solutions.

The company was acquired by Internet Brands, a portfolio company of Hellman & Friedman, in May 2011. The CEO of Nolo is Jasmin Smoots, who has extensive experience in the field. Nolo specializes in providing comprehensive self-help legal resources and tools aimed at empowering individuals to manage their legal needs independently. Their core product offerings include an extensive range of legal books covering various areas of law, such as family law, business formation, and estate planning.

Additionally, Nolo provides do-it-yourself legal software, notably the Quicken WillMaker, which assists users in preparing essential legal documents. The company's services also encompass an online platform that features downloadable legal forms and articles, as well as a lawyer directory to connect users with attorneys for specific legal assistance. Nolo’s products are primarily marketed towards consumers in the United States, catering to individuals who require legal guidance but may not afford traditional legal services. Nolo generates revenue through the sale of its legal publications, software products, and services.

The company's transactions typically occur via direct-to-consumer sales, where customers purchase books and software through Nolo’s website or retail partners. Additionally, Nolo’s lawyer directory may involve partnerships with legal professionals who list their services, contributing to the company's revenue stream. The pricing structure for Nolo’s products includes individual purchases of books and software tools designed for self-help legal solutions, ensuring accessibility for a broad audience. Flagship products such as WillMaker underscore the company's commitment to delivering essential legal resources that empower everyday individuals to navigate their legal challenges effectively.

As of the most recent deal in May 2011, Nolo plans to leverage its existing products while exploring the development of new legal software to enhance user experience, though no specific release dates are mentioned. The company aims to expand its reach beyond the current U. S. market into regions such as Canada and the UK by 2025, focusing on tailoring their legal resources to meet local needs.

The acquisition by Internet Brands may provide additional resources to support these initiatives and facilitate this expansion.