Sales Benchmark Index Inc.

SBI Growth Advisory, formerly known as Sales Benchmark Index Inc. , specializes in consultancy services aimed at enhancing go-to-market strategies for businesses in various sectors, including technology and healthcare. Founded in 2006 by Aaron Bartels, SBI Growth Advisory, formerly known as Sales Benchmark Index Inc. is headquartered in Dallas, US.

The company primarily focuses on providing consultancy aimed at improving operational performance and market positioning for private equity firms and companies. Recently, the firm underwent a RECAPPITALISATION round, raising USD 85. 00 mn from Alaris Royalty Corp. , bringing the total amount raised to USD 85 million.

In May 2026, Bow River Capital invested in SBI Growth Advisory. SBI Growth operates as a specialized consultancy focused on enhancing go-to-market (GTM) strategies for businesses across various industries, including technology, healthcare, media, and logistics. Their core offerings include comprehensive growth consulting, GTM operations design, and talent productivity acceleration, all underpinned by AI-enabled insights. These services are designed to help clients identify their market position, optimize their operational performance, and align their teams to drive sustainable growth.

SBI Growth primarily targets private equity firms and companies seeking to improve commercial productivity, serving markets in North America, Europe, and Asia. SBI Growth generates revenue through a combination of consulting fees and ongoing partnerships with clients, focusing on B2B transactions. Their pricing structure is based on project-based engagements, which may include fixed fees for specific consulting projects or retainer agreements for longer-term collaborations. Clients engage with SBI Growth for services like commercial strategy development and sales training, which are pivotal in enhancing their go-to-market effectiveness.

The firm's flagship services, such as Return on Go-to-Market (RoGTM) assessments, are integral to their revenue model, providing strategic insights and actionable frameworks that yield measurable results for clients. Sales Benchmark Index Inc. plans to utilize the recent funding from the RECAPPITALISATION to expand its product offerings and enhance its service delivery. The firm's strategic focus includes launching new AI-driven tools designed to further optimize clients' go-to-market strategies by 2024.

Additionally, SBI Growth intends to penetrate new geographic markets, specifically targeting expansion into Europe and Asia in the coming years.