Underdogs Co., Ltd.

Based in Seoul, South Korea, and founded in 2015, Underdogs Co. , Ltd. offers data-driven entrepreneurship education and AI-powered coaching to entrepreneurs, startup teams, and corporate clients seeking tailored entrepreneurial support and practical business insights. In January 2025, Underdogs Co.

, Ltd. raised KRW 9 billion in pre-IPO funding from SV Investment, IMM Investment, Positive Investments, and TKG Ventures. As of 2024, the company is led by its co-CEOs, Cho Sang-rae and Jung Hun Kim. Underdogs Co.

, Ltd. offers a range of products and services focused on data-driven entrepreneurship education. These include tailored training programs that utilize insights from different entrepreneurs to create content suited for different entrepreneurial personalities and development stages. The company also provides AI-driven coaching solutions to support entrepreneurial teams through practical guidance and community engagement.

Additionally, Underdogs extends its services beyond Seoul to promote entrepreneurship education in other domestic and international regions, with a particular focus on expanding throughout Asia. Their client base consists of entrepreneurs, startup teams, and corporate partners seeking to foster entrepreneurial growth. Underdogs generates revenue primarily through its entrepreneurial training programs and coaching services, which are structured around subscription models and partnerships. Clients engage with the company to access a variety of tailored educational courses and resources, reflecting the needs of their entrepreneurial journey.

The company plans to develop new AI-driven training modules and launch them by the end of 2025. Additionally, Underdogs aims to expand its services into Southeast Asia and other international markets, with a target completion date for this expansion set for 2026.