Client story: Antarctica Asset Management

Missing opportunities and incomplete data

For 10 years, Antarctica relied solely on its own network and internal database to keep up to date with institutional investors. In many cases, the Business Development team would have a predetermined idea of who they would find in a particular location.

To extend its reach in territories it covered such as Asia, LatAm, Europe and the Middle East, Antarctica wanted to optimize time on the road and discover new opportunities. Marketing budgets were under pressure, which made it harder to manage relationships in places where it lacked a physical presence.

Antarctica needed a more structured approach to get more from its business development efforts.

Global, detailed investor data

Antarctica clearly identified the need for a data platform and specifically looked at hedge fund data providers. During the selection process, it came across options that had either fragmented or limited information that failed to provide a thorough understanding of who’s who in the industry and deliver deep coverage of regional market activity.

The solution: comprehensive and reliable data coupled with high-level industry insights

In Preqin, Antarctica's IR team gained a thorough understanding of investors’ activity and now easily identifies which investors are worth reaching out to. ‘Newly Added Investors’ and ‘Recently Updated Investors’ tools on the Pro platform help them stay abreast of global LP activity and industry trends. Information on decision-makers, fund searches and mandates, real-time activity and updates allow Antarctica to never miss a potential opportunity.

The results:

Antarctica’s experience with Preqin has surpassed its expectations due to Preqin’s increasing coverage of hedge fund data in Asia, Europe and the Middle East. Antarctica appreciates Preqin’s on-the-ground presence and found that Preqin's new offices in Hong Kong and China improved the coverage of the region's investors and ultimately helped Antarctica’s business development efforts.

Why Antarctica Asset Management chose Preqin

• Good understanding of who's who in the industry with access to half a million alternative assets decision-makers carefully curated

• Granular data on investors' plans, preferences, RFPs and active mandates

• Comprehensive coverage of regional investors

• Regional research presence in Asia-Pacific with offices in Hong Kong, Guangzhou, Singapore, Tokyo, Sydney and Manila

• Data available on-the-go

• Prompt and positive experience with the Client Services team

About Antartica Asset Management

Antarctica was launched in July 2001 and has established itself as a leading provider of comprehensive hedge fund solutions. Across a diverse and global client base consisting of institutional investors, private banks, family offices, asset managers and high-net-worth individuals, Antarctica offers various products and advisory solutions as well as tailored access to hedge funds.

Utilizing an established team of seasoned investment and research professionals with experience and expertise in multiple economic cycles, the Group offers a compelling total offering in the asset class, based on thorough global research, operational & legal due diligence and risk analysis.