AI Beauty Holdings Ltd. Asset Profile

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Year established

2021

Location

London UK

Primary Industry

Consumer Products

About

Based in London, UK, established in 2021, AI Beauty Holdings is composed of 3 brands, bareMinerals, BUXOM, and Laura Mercier. Launched in 1995, bareMinerals offers mineral-based cosmetics and is considered the creator of “clean beauty” and “makeup so pure and clean you can sleep in it”. BUXOM, was created in 2007, and is a color cosmetics brand focused on “going big, being bold, and feeling sexy.” It is ranked among the top five U.S. brands across various lip categories. And prestige makeup brand Laura Mercier was founded in 1996 and pioneered the natural, “flawless face” category. While transforming the business structure, the company will implement drastic management reforms and become the world's No. 1 company in this area by 2030.

Current Investors

Advent International

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Primary Industry

Consumer Products

Sub Industries

Beauty & Hygiene

Company Stage

Mature - Buyout

Total Amount Raised

Subscriber access only

Deals

Deals Type
Buyout

Deal Status	Target (s)	Deal Date	Investor(s)	Seller(s)	Deal size (Mn)	Enterprise value (Mn)	Post-money valuation (Mn)	EBITDA multiple (x)	Revenue multiple (x)	Lead partner (s)
Completed	AI Beauty Holdings Ltd.	25 Aug 2021

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