Ask Benjamin Inc. Asset Profile

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Year established

2015

Location

Walnut Creek CA US

Primary Industry

Software

About

Based in California, US, and founded in 2015, Ask Benjamin Inc., dba as Trim, operates as a financial health company that helps consumers tackle spending, save money and reduce their debt. The Trim chatbot cancels old subscriptions automatically, sets up spending alerts, sends text messages to users, checks bank balance, and also finds out whether cable providers are overcharging them. The service is free, but the company may eventually monetize by charging for premium features.

Current Investors

Varde Partners, Apollo Global Management, OneMain Holdings, Inc.

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Primary Industry

Software

Sub Industries

e-Financial, Analytics & Performance Software, Accounting/Finance Software

Website

www.asktrim.com

Verticals

Artificial Intelligence, Mobile Apps

Company Stage

Add-on

Total Amount Raised

Subscriber access only

Deals

Deals Type
Add-on, Trade Sale

Deal Status	Target (s)	Deal Date	Investor(s)	Seller(s)	Deal size (Mn)	Enterprise value (Mn)	Post-money valuation (Mn)	EBITDA multiple (x)	Revenue multiple (x)	Lead partner (s)
Completed	Ask Benjamin Inc.	26 Apr 2021

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