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babyartikel.de

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Year established

2007

Location

Germany

Primary Industry

Internet

About

Based in Germany, and founded in 2007, KP Family International GmbH, trading under the name babyartikel.de., operates as an online distributor of baby products and accessories. In September 2021, the firm was acquired by Avedon Capital Partners. The firm as of October 2022 has 90 employees in its 2 offices in Aschheim and Reichertshofe. The company through its e-commerce website offers maternity fashion and nursing accessories, pacifiers, baby nutrition, and baby care products like bottles, teats, baby bath, and wrap products, etc, baby living and sleeping products like bouncers, highchairs, travel cots, children's rooms, etc, along with baby toys and a range of strollers and child seats. The company has a product portfolio of brands including Zamboo, Hauck, ABC Design, Recaro, Alvi, Philips Avent, etc.
Current Investors
Avedon Capital Partners

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Primary Industry
Internet
Sub Industries
Clothing, Footwear, Furniture, Web Applications
Website
www.babyartikel.de
Verticals
E-commerce
Company Stage
Mature - Buyout
Total Amount Raised
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Timeline of Key Events

TimeLine Events

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Deals

Deals Type
Buyout
Deal Status Target (s) Deal Date Investor(s) Seller(s) Deal size (Mn) Enterprise value (Mn) Post-money valuation (Mn) EBITDA multiple (x) Revenue multiple (x) Lead partner (s)
Completed babyartikel.de 14 Sep 2021
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