Branded Group SA Asset Profile

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Year established

2020

Location

Berlin Germany

Primary Industry

Internet

About

Based in Berlin, Germany and co-founded in 2020 by Pierre Poignant and Michael Ronen, Branded Group SA formerly known as Branded e-Commerce Holding GmbH provides a consumer products platform that partners with and invests in e-commerce and marketplace brands. In February 2021, Branded raised USD 150 million in venture funding from Kima Ventures, Kreos Capital, Lurra Capital, Regah Ventures, Target Global, Tiger Global Management, and Vine Ventures. The company offers operations, marketing, business development and supply chain solutions by partnering with various e-commerce brands helping them to scale their consumer brands on Amazon. The company also acquire and scale e-commerce products into omnichannel and social brands.

Current Investors

Essor, Tiger Global Management, Kima Ventures

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Primary Industry

Internet

Sub Industries

Consumer Products, Internet

Website

www.joinbranded.com/

Verticals

E-commerce

Company Stage

Merged

Total Amount Raised

Subscriber access only

Deals

Deals Type
Merger

Deal Status	Target (s)	Deal Date	Investor(s)	Seller(s)	Deal size (Mn)	Enterprise value (Mn)	Post-money valuation (Mn)	EBITDA multiple (x)	Revenue multiple (x)	Lead partner (s)
Completed	Branded Group SA, Heyday	26 Aug 2024

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