Catch Co. Asset Profile

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Year established

2012

Location

Chicago IL US

Primary Industry

Consumer Products

About

Founded in 2012 and based in Illinois, US, Mystery Tackle Box, Inc., doing business as Catch Co., operates as a provider of fishing products such as Karl's bait & tackle, biospawn, and rods for the fishing industry. In March 2024, Gordon Brothers Group, LLC, a portfolio company of Stone Point Capital and CPP Investment Board, acquired Catch Co. from True Ventures and TechNexus Venture Collaborative. As of 2024, the company is led by its CEO, Pavel Sokolovsky, and president, Matthew Glerum. Catch Co. offers a range of fishing products under its own brands as well as through collaborations. The company owns and operates a portfolio of fishing brands, such as Karl’s Bait & Tackle Shop, which is an online local tackle store that provides a wide selection of baits; and 10,000 Fish. The firm also produces fishing-related content.

Current Investors

Guild Capital, Listen Ventures, FJ Labs

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Primary Industry

Consumer Products

Sub Industries

Recreational Hobbies & Sporting Goods

Website

www.catchco.com

Verticals

E-commerce

Company Stage

Series B

Total Amount Raised

Subscriber access only

Deals

Deals Type
Add-on, Trade Sale

Deal Status	Target (s)	Deal Date	Investor(s)	Seller(s)	Deal size (Mn)	Enterprise value (Mn)	Post-money valuation (Mn)	EBITDA multiple (x)	Revenue multiple (x)	Lead partner (s)
Completed	Catch Co.	22 Mar 2024

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