Consumer 2.0, Inc. Asset Profile

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Year established

2011

Location

Los Angeles CA US

Primary Industry

Software

About

Founded in 2011 and based in California, US, Consumer 2.0, Inc., doing business as Rently, Inc., provides smart-home software solutions. In March 2021, McCarthy Capital recapitalized Consumer 2.0, Inc. The company designs and develops single and multi-family self touring and enterprise smart-home software-as-a-service for the rental housing market. It allows prospective renters to find and tour vacant properties for rent or lease without the presence of an agent. The firm offers iQual, a platform that matches properties with qualified renters based on their income, credit score, and through other pre-screening processes. The company also offers electronic entry hardware for smart-homes such as door locks and lockboxes and is also integrated with the company's software.

Current Investors

McCarthy Capital

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Primary Industry

Software

Sub Industries

Content Management Software

Website

www.rently.com

Verticals

Cloud Computing, IoT (Internet of Things), Mobile Apps, Real Estate Tech

Company Stage

Mature

Total Amount Raised

Subscriber access only

Deals

Deals Type
Recapitalisation

Deal Status	Target (s)	Deal Date	Investor(s)	Seller(s)	Deal size (Mn)	Enterprise value (Mn)	Post-money valuation (Mn)	EBITDA multiple (x)	Revenue multiple (x)	Lead partner (s)
Completed	Consumer 2.0, Inc.	25 Mar 2021

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