Crownit Asset Profile

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Year established

2014

Location

Gurgaon Haryana India

Primary Industry

Software

About

Based in Gurgaon, India, and founded in 2014 by co-founders Sameer Grover (CEO), Mahender Kumar, Arvind Saini, Puja Grover, and Ashish Munjal, GoldVIP Technology Solutions Pvt Ltd, doing business as Crownit, operates as a provider of a market research platform, offering consumer information through mobile surveys and data analytics to organizations and enterprises across various industries. In May 2024, Ipsos acquired Crownit from LetsVenture, Whiteboard Capital, WGG International, Helion Venture Partners, and Accel for an undisclosed amount. The company provides a mobile app that is available on both iOS and Android and offers services including quantitative and qualitative studies, data pipes, basket analytics, consumption tracking, purchase tracking, retailer audits, and household audits. Moreover, the firm offers solutions such as video ad evaluation, ShopAlong and BrowseAlong research, chat groups and online forums, and face recognition surveys. Additionally, the firm also provides services such as GPS-based surveys and concept cards (rack surveys).

Current Investors

Accel, Helion Venture Partners, WGG International

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Primary Industry

Software

Sub Industries

Analytics & Performance Software, Sales & Marketing Software

Website

www.crownit.in/

Verticals

Cloud Computing, Mobile Apps

Company Stage

Acquired

Total Amount Raised

Subscriber access only

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