DearBoyFriend Asset Profile

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Year established

2019

Location

Beijing China

Primary Industry

Consumer Products

About

Founded in 2019 and based in Beijing, China, DearBoyFriend is a skincare brand company that focuses on the sale of its own brand skincare products for male. It established dearBOYfriend lab, which is a men's grooming research center to develop men's specialized products. Su Liu, the founder of the company, has more than 10 years of experience in digital marketing and creative advertising. The company has set up T-mail online shops. In March 2021, DearBoyFriend raised series A1 and series A2 funding from new investors BA Capital, Jinding Capital and returning investor GSR Ventures. DearBoyFriend's main business category is its own brand of men's care products. Products within include Men's Perfumed Body Wash, Pilot Men's Eau de Toilette, and LGD Co-Branded Capsule Hydrating Game Mask. The main target customers of the company are male consumers that are in need of care products.

Current Investors

GSR Ventures, Goodidea, Jinding Capital

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Primary Industry

Consumer Products

Sub Industries

Beauty & Hygiene

Website

www.dearboyfriend.cn

Verticals

E-commerce

Company Stage

Series A

Total Amount Raised

Subscriber access only

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