Guideline
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Guideline - overview
Established
2020
Location
New York, NY, US
Primary Industry
Financial Services
About
Guideline is a U. S. -based company that provides an AI-driven media buying and selling platform designed to enhance media strategies through advanced market intelligence and operational efficiency. Founded in 2020 in New York, Guideline offers a platform that streamlines media buying and selling processes.
The company was established by Robin Christian, who has a history of founding successful ventures. The latest funding round occurred on May 7, 2020, when GTCR and individual investors formed Dreamscape, Inc. , with undisclosed financial terms. Guideline specializes in an AI-driven media buying and selling platform that improves media strategies through advanced market intelligence.
The platform aggregates exclusive billing data from leading agencies, enabling informed decision-making based on comprehensive market insights. It addresses inefficiencies in media planning and execution, serving a diverse clientele that includes major U. S. broadcasters and global media firms across North America, Europe, and Asia.
Guideline’s solutions empower clients to leverage real-time analytics and collaboration features for enhanced success in a dynamic media landscape. Guideline generates revenue through subscription-based models and partnerships with media agencies, allowing clients to access premium features for their media strategies. The platform provides advanced analytics and insights essential for investment decisions in the competitive digital media landscape. Clients typically subscribe to these services, which vary in pricing based on their specific operational needs, thereby fostering ongoing relationships and ensuring access to necessary tools for adaptation and success.
Guideline aims to expand its product offerings with new solutions designed to enhance user experience in media buying and selling. The company is targeting expansion into markets across Europe and Asia by 2025. Recent funding will support these initiatives, particularly in developing innovative features and enhancing data analytics capabilities.
Current Investors
GTCR
Primary Industry
Financial Services
Sub Industries
Financial Services, Software
Website
www.guideline.ai/
Company Stage
Mature - Buyout
Total Amount Raised
Subscriber access only
Guideline - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, Trade Sale | Completed | Lumina | - | ||||||||
| Add-on | Completed | Standard Media Index | - | ||||||||
| Add-on, Trade Sale | Completed | SQAD LLC | - | ||||||||
| Buyout | Completed | Guideline | - |
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