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Effective Spend

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Year established

2008

Location

Austin TX US

Primary Industry

Marketing/Advertising

About

Based in Texas, US, and founded in 2008 by Brian Wulfe (CEO), Effective Spend LLC offers advertising services across various industries such as automotive, eCommerce and retail, travel and tourism, real estate, education, manufacturing, and many others. In August 2022, Optimal, a portfolio company of ORIX Capital Partners, acquired Effective Spend LLC. The company offers various digital advertising services such as paid search, social media advertising, search engine optimization (SEO), and digital public relations for small and medium businesses. Additionally, the firm also provides website optimization, web analytics management, and e-commerce consulting. Furthermore, the company also provides performance displays and amazon marketing. The company’s customer base includes verb, woom, tushy, swivel, 360training, veeam, flo sports, and many more.
Current Investors
Optimal

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Primary Industry
Marketing/Advertising
Sub Industries
Advertising Agencies & Media Buyers, eMarketing/Digital Marketing, Market Research & Consulting, Public Relations & Communications, Domain & SEO Services, Analytics & Performance Software
Website
www.effectivespend.com
Verticals
AdTech
Company Stage
Add-on
Total Amount Raised
Subscriber access only

Deals

Deals Type
Add-on
Deal Status Target (s) Deal Date Investor(s) Seller(s) Deal size (Mn) Enterprise value (Mn) Post-money valuation (Mn) EBITDA multiple (x) Revenue multiple (x) Lead partner (s)
Completed Effective Spend 22 Aug 2022
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