FineToday Holdings Co., Ltd. Asset Profile

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Year established

2021

Location

Tokyo Japan

Primary Industry

Consumer Products

About

Founded in 2021 and based in Tokyo, Japan, FineToday Holdings Co., Ltd., originally named Shiseido Company Limited's personal care business, is a division contracted by retail brands to develop and manufacture consumer products including non-core hair, deodorant, skincare, and cosmetics. In January 2024, Hiroshima Innovation Network acquired FineToday Holdings Co., Ltd. As of 2024, the company is led by its CEO, Tetsuo Komori. The company offers two mid-range proprietary brands, namely Tsubaki and Senka. Senka produces skin-care products such as creams, lotions, and make-up removers. Tsubaki produces a range of hair products, including oils, shampoos, conditioners, and masks.

Current Investors

CVC, Hiroshima Innovation Network

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Primary Industry

Consumer Products

Sub Industries

Beauty & Hygiene

Website

www.finetoday.com/

Verticals

E-commerce, Manufacturing, Research (Non-Medical)

Company Stage

Mature - Buyout

Total Amount Raised

Subscriber access only

Deals

Deals Type
Buyout
Buyout

Deal Status	Target (s)	Deal Date	Investor(s)	Seller(s)	Deal size (Mn)	Enterprise value (Mn)	Post-money valuation (Mn)	EBITDA multiple (x)	Revenue multiple (x)	Lead partner (s)
Completed	FineToday Holdings Co., Ltd., RINX Co.,Ltd.	11 Jan 2024
Completed	FineToday Holdings Co., Ltd.	03 Feb 2021

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