Keerworld Asset Profile

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Year established

2001

Location

Beijing China

Primary Industry

Consumer Products

About

Founded in 2001 and based in Beijing, China, Keerworld is a jewelry brand group that focuses on the sales of jewelry and related products. It cooperated with New World Department Store Group, Dayang Department Store Group, and other enterprises. It has about 300 operated stores. In May 2017, Keerworld closed CNY 129 million in strategic investment from new investors Longma Capital, Zhongtai Chuanghui Capital, Yongan No. 3 (Dalian) Investment Center, Shenzhen Anlinshan Asset Management, and LD Capital Culture Investment. Keerworld is a gold jewelry brand. Its products are divided into series such as the Xingfei series, the Love and Marriage series, and the Wedding series. It provides members with services such as trade-ins, product discounts, and free cleaning. It has offline stores and online malls.

Current Investors

Hejun Capital, Zhongguancun Gazella Fund, Tianxing Capital

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Primary Industry

Consumer Products

Sub Industries

Accessories, Retail

Website

www.keerworld.com

Verticals

E-commerce

Company Stage

Series E

Total Amount Raised

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