Launchmetrics Asset Profile

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Year established

2002

Location

New York NY US

Primary Industry

Software

About

Based in New York, US, and founded in 2002 by co-founders Michael Jaïs (CEO), Kevin Spector, and Alain Caffi, Fashion GPS Inc., doing business as Launchmetrics, operates as a developer of marketing platforms and data analytics for fashion, luxury, and cosmetics brands. In January 2024, Lectra Group, a portfolio company of American Industrial Partners, acquired a majority stake in Launchmetrics from Bpifrance, Cipio Partners, Seventure, and Thyra Global Management for USD 85 million. As of 2024, the company’s client base includes adidas, Tiffany & Co., Drunk Elephant, Versace, and GAP. The company provides a Brand Performance Cloud platform that offers tools for sample management, event organization, media monitoring, and brand benchmarking. The platform's services include digital showroom management, media tracking, and brand performance analytics. Additionally, the firm also provides services such as event coordination and press distribution. The company generates its revenue primarily from subscription packages for its Brand Performance Cloud platform. Packages include Essentials starting at USD 1,550 per month, Enterprise at USD 3,250 per month, and custom Ultimate packages, billed annually.

Current Investors

Ironfire Ventures, Emagen Investment Group, Thyra Global Management

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Primary Industry

Software

Sub Industries

Sales & Marketing Software, Customer Relationship Management, Content Management Software, Analytics & Performance Software

Website

www.launchmetrics.com/

Verticals

Big Data, Cloud Computing

Total Amount Raised

Subscriber access only

Deals

Deals Type
Add-on, Trade Sale
Add-on

Deal Status	Target (s)	Deal Date	Investor(s)	Seller(s)	Deal size (Mn)	Enterprise value (Mn)	Post-money valuation (Mn)	EBITDA multiple (x)	Revenue multiple (x)	Lead partner (s)
Completed	Launchmetrics	09 Jan 2024
Completed	Parklu Limited	18 Nov 2020

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