MyFamily srl Asset Profile

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Year established

2010

Location

Italy

Primary Industry

Consumer Products

About

Based in Valenza, Italy and founded in 2010, MyFamily srl is a manufacturer of pet products and accessories for the sake of their security and wellness and serves customers in over 60 countries worldwide. In March 2021, The Rohatyn Group acquired MyFamily srl. The company works with its Italian factory to design, produce, and manufacture pet products and accessories include pet identification tags, collars, leashes, and harnesses that can be built with near field communication (NFC) chips that can store a pet's most vital information while also keeping it at hand via an accessible mobile application. The chips inside each accessory can be connected to a user's smartphone by simply approaching their pet. MyFamily srl also enables customers to purchase their products online via the company's website. The company generates revenue by means of sales made from their online stores and physical stores.

Current Investors

The Rohatyn Group

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Primary Industry

Consumer Products

Sub Industries

Pet Products

Website

www.myfamily.it

Verticals

E-commerce, Manufacturing

Company Stage

Mature - Growth Capital

Total Amount Raised

Subscriber access only

Deals

Deals Type
Growth

Deal Status	Target (s)	Deal Date	Investor(s)	Seller(s)	Deal size (Mn)	Enterprise value (Mn)	Post-money valuation (Mn)	EBITDA multiple (x)	Revenue multiple (x)	Lead partner (s)
Completed	MyFamily srl	11 Mar 2021

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