On the Barrelhead Asset Profile

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Year established

2017

Location

Durango CO US

Primary Industry

Software

About

Based in Colorado, US, and founded in 2017, On the Barrelhead operates as a data-driven platform. The company was founded by its CEO, Sam Yount, Joseph Fahr, and Tim Calkins. In July 2022, NerdWallet, Inc., a portfolio company of iGlobe Partners, Institutional Venture Partners, MAK VC, and RRE Ventures, acquired On the Barrelhead for USD 120 million, consisting of USD 70 million in cash and USD 50 million in stock. On the Barrelhead offers credit-based product suggestions to customers to help them make better financial decisions. The company’s product line includes PersonalLoanPro, Home Loan Analyst, Auto Loan Analyzer, The Rate Chopper, Student Loan Analyst, and Business Loan Analyst. It also offers Plinko, which is a routing engine; Maestro, which is a technology that regulates data transfer between all OTB products and services; Recast, which is a product recommendation engine; and Squid, which is a technology that suggests a variety of goods to a single customer. Following the July 2022 acquisition, the company plans to expand into new financial categories and geographies.

Current Investors

NerdWallet, Inc.

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Primary Industry

Software

Sub Industries

Marketing/Advertising, Accounting/Finance Software, Analytics & Performance Software, Application Integration Software

Website

www.onthebarrelhead.com

Verticals

Artificial Intelligence, FinTech

Company Stage

Add-on

Total Amount Raised

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