Parllay China Technology Limited Asset Profile

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Year established

2013

Location

Suzhou Jiangsu China

Primary Industry

Marketing/Advertising

About

Established in 2013 and based in Suzhou, China, Parllay China Technology Limited is a new media marketing company that provides marketing services on the mobile platform. The company has partnerships with HubSpot, ZOHO, Polyv, Oxygen, Agenda, and Balluff. The core team of this company has 7 years of experience in private domain automation operations. As of 2023, it has more than 50 global marketing partners. In March 2021, iClick Interactive Asia Limited announces to acquire Parllay China Technology Limited. The company provides marketing customer acquisition, lead conversion, and sales enablement services for customers. In addition, it's self-developed products such as public SCRM (Supply chain risk management), WeChat SCRM, marketing automation software, BI data analysis software, and marketing service platform.

Current Investors

iClick Interactive Asia Limited, Baozun

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Primary Industry

Marketing/Advertising

Sub Industries

eMarketing/Digital Marketing, Sales & Marketing Software, Customer Relationship Management, Analytics & Performance Software

Website

www.parllay.cn

Company Stage

Add-on

Total Amount Raised

Subscriber access only

Deals

Deals Type
Add-on

Deal Status	Target (s)	Deal Date	Investor(s)	Seller(s)	Deal size (Mn)	Enterprise value (Mn)	Post-money valuation (Mn)	EBITDA multiple (x)	Revenue multiple (x)	Lead partner (s)
Completed	Parllay China Technology Limited	02 Mar 2021

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