Playful Promises Asset Profile

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Year established

2005

Location

London UK

Primary Industry

Retail

About

Based in London, UK, and founded in 2005 by Emma Parker, Playful Promises is a lingerie company offers design and manufacturing service for lingerie, swimwear and activewear for high street stores including Arcadia, River Island, and Whistles. The company offers a range of lingerie, hosiery, nightwear, swimwear, loungewear, and activewear in multiple sizes. The firm sells its lingerie products through retailers worldwide as well as through its own online store. The company’s future growth plan is to accelerate the growth of the business and broaden the awareness of the brands.

Current Investors

Bestport Private Equity

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Primary Industry

Retail

Sub Industries

Clothing Stores

Website

www.playfulpromises.com

Verticals

E-commerce, Manufacturing

Company Stage

Mature - Buyout

Total Amount Raised

Subscriber access only

Financials

Fiscal Year Ended
Revenue (USD)
% Revenue Growth (YoY)
Operating Income (USD)
Operating Margin
EBITDA (USD)
% EBITDA Margin
NET Income (USD)
% Net Margin

31 Jul 2012

1,634,555

7,832

0.5%

10,122

0.6%

5,781

0.4%

31 Jul 2013

31 Jul 2014

31 Jul 2015

31 Jul 2016

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Deals

Deals Type
Buyout

Deal Status	Target (s)	Deal Date	Investor(s)	Seller(s)	Deal size (Mn)	Enterprise value (Mn)	Post-money valuation (Mn)	EBITDA multiple (x)	Revenue multiple (x)	Lead partner (s)
Completed	Playful Promises	18 Feb 2021

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