Purple Strategies, LLC Asset Profile

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Year established

2009

Location

Alexandria VA US

Primary Industry

Business Support Services

About

Based in Virginia, US, and founded in 2009, Purple Strategies, LLC operates as a reputation management company that solves various corporate challenges for different companies, including BP, McDonald’s, Abbott, and more. The company was founded by its CEO Steve McMahon, and Alex Castellanos. In August 2022, WestView Capital Partners recapitalized a majority stake in Purple Strategies. Purple Strategies provides Purple Ascendancy, a program that offers various strategic options for developing the organization into a future-focused reputation management company. The services offered by the company include strategic services; advisory services; crisis management and rebuilding; stakeholder management; advertising; political and campaign strategy services; and more. The company’s client base includes oil and gas, pharmaceutical, food, beverage, industrial, and defense sectors. Following the August 2022 recapitalization, the company plans to accelerate its impressive performance.

Current Investors

WestView Capital Partners

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Primary Industry

Business Support Services

Sub Industries

Consulting Services, Market Research & Consulting

Website

www.purplestrategies.com

Verticals

AdTech

Company Stage

Mature

Total Amount Raised

Subscriber access only

Deals

Deals Type
Recapitalisation

Deal Status	Target (s)	Deal Date	Investor(s)	Seller(s)	Deal size (Mn)	Enterprise value (Mn)	Post-money valuation (Mn)	EBITDA multiple (x)	Revenue multiple (x)	Lead partner (s)
Completed	Purple Strategies, LLC	25 Aug 2022

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