Rombii Pty Limited Asset Profile

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Year established

2010

Location

Sydney NSW Australia

Primary Industry

Marketing/Advertising

About

Founded in 2010 and based In New South Wales, Australia, Rombii Pty Limited operates as a provider of business-to-business (B2B) digital media and marketing services. The firm also has an office in Singapore. The company was founded by Sam Howell, and in September 2022, The Marketing Practice, a portfolio company of Horizon Capital, acquired Rombii Pty Limited. The company provides various services including demand generation, digital advertising, Account Based Marketing (ABM), etc., to help business-to-business (B2B) marketers and owners identify, reach, and engage with IT buyers, enabling them to drive their sales revenue. Additionally, the firm offers content creation, research services, content strategy, and remodeling services for its customers, and furthermore provides software called WebOptics, which helps marketers identify and convert web traffic into potential sales, enhance lead generation, and maximize campaign ROI (Return on Investments).

Current Investors

The Marketing Practice

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Primary Industry

Marketing/Advertising

Sub Industries

eMarketing/Digital Marketing, Analytics & Performance Software

Website

www.rombii.com

Verticals

Research (Non-Medical)

Company Stage

Add-on

Total Amount Raised

Subscriber access only

Deals

Deals Type
Add-on

Deal Status	Target (s)	Deal Date	Investor(s)	Seller(s)	Deal size (Mn)	Enterprise value (Mn)	Post-money valuation (Mn)	EBITDA multiple (x)	Revenue multiple (x)	Lead partner (s)
Completed	Rombii Pty Limited	07 Sep 2022

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