Sierra Interactive, LLC Asset Profile

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Year established

2007

Location

Louisville KY US

Primary Industry

Software

About

Based in Kentucky, US, and founded in 2007 by Ben Peskoe, Sierra Interactive, LLC operates a real estate technology platform that assists agents, teams, and brokers in closing deals. As of 2022, Peter Maglathlin is the CEO of the company. In October 2022, Alpine SG, LLC acquired Sierra Interactive, LLC. The company employs 60 employees as of 2022. The company offers solutions such as real estate lead generation and conversion, which uses SEO-powered real estate websites and fully-managed Google and Facebook ads to deliver leads; and lead nurturing, which uses a real estate CRM to automate daily follow-up and stay top-of-mind when a lead is ready to buy or sell. The firm helps small teams, growing teams, and enterprise teams. Sierra Interactive's platform partners include Dippidi, Driven Leads, Dupt Digital, GGMS, Hatch Coaching, and OmniLocal. The acquisition in October 2022 allows the company to expand its footprint in real estate software while also continuing to grow its business.

Current Investors

Alpine SG, LLC

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Primary Industry

Software

Sub Industries

Web Applications, Sales & Marketing Software, Customer Relationship Management, Application Integration Software, Analytics & Performance Software, Real Estate Development & Operating Companies

Website

www.sierrainteractive.com

Verticals

Cloud Computing

Company Stage

Add-on

Total Amount Raised

Subscriber access only

Deals

Deals Type
Add-on

Deal Status	Target (s)	Deal Date	Investor(s)	Seller(s)	Deal size (Mn)	Enterprise value (Mn)	Post-money valuation (Mn)	EBITDA multiple (x)	Revenue multiple (x)	Lead partner (s)
Completed	Sierra Interactive, LLC	13 Oct 2022

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