Simple. Asset Profile

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Year established

2008

Location

Sydney NSW Australia

Primary Industry

Software

About

Based in New South Wales, Australia, and founded in 2008, Simple Technology Pty Ltd., doing business as Simple. develops a marketing workflow management software for businesses. In August 2018, Simple Technology Pty Ltd raised AUD 17 million in venture funding led by BBRC Worldwide, with participation from Perle Ventures. Simple offers marketing software to help with project management, compliance, and asset approvals. The company's primary products include Admation, which streamlines the process of assessing and approving marketing materials through customizable processes and online collaboration, assuring consistency and better resource management. The Simple Asset Manager is a platform for organizing and distributing digital assets that includes AI-powered content tagging for quick access and compliance. Simple Retailpath assists e-commerce teams in creating a product database to enhance marketing efforts. Overall, Simple's solutions strive to simplify marketing chores, increase ROI, and maintain regulation making them beneficial in areas such as retail, banking, and healthcare.

Current Investors

SparkLabs Global Ventures, Perle Ventures, BBRC Worldwide

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Primary Industry

Software

Sub Industries

Systems Management Software, Sales & Marketing Software

Website

www.simple.io

Verticals

Cloud Computing, Cloud Computing

Company Stage

Growth

Total Amount Raised

Subscriber access only

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