Equativ Asset Profile

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Year established

2001

Location

Paris France

Primary Industry

Marketing/Advertising

About

Founded in 2001 and based in Paris, France, AdServer SAS, doing business as Equativ, operates as a campaign management company that develops and markets advertising solutions for media agencies and publishers. In January 2021, Capital Croissance, along with the company's management, with participation from FPCI Adelie Capital and Idinvest Partners, acquired a majority stake in Smart AdServer SAS from Cathay Capital Private Equity. As of 2023, the company’s CEO is Arnaud Créput. Equativ collaborates with advertisers, publishers, broadcasters, and rights owners to provide an advertising monetization platform for publishers and brands. The products and services offered by the company include SSP Marketplace, SSP + Ad Server, CTV monetization for buyers and publishers, sales and marketing software, strategic consulting, campaign management, and many more. The firm also offers a digital marketplace designed to help advertisers reach their target audiences and allow them to find and engage with the right people for their campaigns. Its client base includes PMC, American Media, GSN, Tastemade, Altice Media Publicité, Groupe Marie-Claire, Le bon Coin, Le Monde, Mailonline, and The Guardian.

Current Investors

Idinvest Partners, Capital Croissance, Adelie

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Primary Industry

Marketing/Advertising

Sub Industries

Market Research & Consulting, Advertising Agencies & Media Buyers, Web Applications, Sales & Marketing Software, Application Integration Software, Analytics & Performance Software

Website

www.equativ.com

Verticals

AdTech, Mobile Apps

Company Stage

Mature

Total Amount Raised

Subscriber access only

Deals

Deals Type
Add-on, Trade Sale
Add-on, Trade Sale
Secondary Buyout
Unspecified Exit
Add-on, Trade Sale

Deal Status	Target (s)	Deal Date
Announced	Kamino Retail	26 Sep 2024
Completed	District M Inc.	12 Jun 2024
Completed	Equativ	23 Feb 2023
Completed	Equativ	13 Apr 2022
Completed	DynAdmic SAS	30 Jun 2021

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