The Humble Co. AB Asset Profile

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Year established

2013

Location

Stockholm Sweden

Primary Industry

Consumer Products

About

Based in Stockholm, Sweden, The Humble Co. AB operates as a consumer goods provider and manufacturer to the oral and personal care market. The company was founded by Noel Abdayem that has 40,000 stores operating. In February 2021, Bayn Europe AB signed a definitive agreement to acquire The Humble Co. AB. The company offers personal care products made of plant-based materials such as dental floss, toothbrush, mouthwash, cotton swabs, and straws available for kids and adults. The Humble Co. AB also offers products online through its website. In 2018, the company revenue growth rate raised by 325%. Following the transaction, Bayn Europe AB is looking forward to accelerating and strengthening profitability goals for the Group.

Primary Industry

Consumer Products

Sub Industries

Beauty & Hygiene

Website

www.thehumble.co

Verticals

Manufacturing

Company Stage

Acquired

Total Amount Raised

Subscriber access only

Deals

Deals Type
Trade Sale
Growth

Deal Status	Target (s)	Deal Date	Investor(s)	Seller(s)	Deal size (Mn)	Enterprise value (Mn)	Post-money valuation (Mn)	EBITDA multiple (x)	Revenue multiple (x)	Lead partner (s)
Completed	The Humble Co. AB	18 Feb 2021
Completed	The Humble Co. AB	22 Aug 2018

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