TOSWIM Asset Profile

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Year established

2014

Location

Beijing China

Primary Industry

Consumer Products

About

Based in China, founded in 2014, TOSWIM operates as a water sports fashion company, providing water sports fashion clothing and equipment. TOSWIM is a swimming brand owned by Yiyong Qingshen (Beijing) Trading Co., Ltd. In December 2015, TOSWIM and Taiwan Weiyang reached a strategic partnership to ensure the quality of TOSWIM professional swimming goggles. In May 2016, it reached a strategic partnership with Japan’s top packaging company TENTAC. In October of the same year, it launched the world’s first goggles UV detector and mass production was successful. In January 2017, established a strategic partnership with FWKK, the world's largest swimwear production group, to ensure that TOSWIM swimwear quality is in the lead. In 2017, the annual sales of TOSWIM brand surpassed the first and second international swimming brands SPEEDO and ARENA; among the 11 categories covered by TOSWIM, at least 5 categories were among the top three in the industry, and the remaining The following categories are among the top five in the industry. In February 2018, TOSWIM's new retail experience store was officially completed, starting the layout of TOSWIM's new retail omni-channel. In March 2018, TOSWIM became the first swimming brand to enter the JD Smart Store and JD Unmanned Supermarket. The company works with young people with water sports fashion clothing and equipment such as swimsuit, swimming goggles, swimming bag, floating board, absorbent towel, owning multiple sub-brands including TOSWIM, Mr. Swimming, Xiaoxiaoyou, WaterTribe, Goggles Man, etc. The company also goes online at the mall and sells at offline retail store. The company’s revenue is generated by sale of water sports fashion clothing and equipment. By 2015, sales exceeded RMB 2 million, and in 2016, sales exceeded RMB 10 million. By 2017, sales have reached more than RMB 70 million, and the annual growth rate has remained above 500%. As the market leader in the category of absorbent towels, TOSWIM has increased the sales of this category in the swimming category from about 0.4% to about 2.5%. In addition, TOSWM occupies more than 25% of the sales share of the absorbent towel category, surpassing its rival Decathlon by about twice.

Current Investors

Geleishishang

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Primary Industry

Consumer Products

Sub Industries

Recreational Hobbies & Sporting Goods

Website

www.toswim.com

Verticals

E-commerce

Company Stage

Early Stage

Total Amount Raised

Subscriber access only

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