Visit Group International AB Asset Profile

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Year established

1999

Location

Goteborg Sweden

Primary Industry

Internet

About

Founded in 1999 and based in Göteborg, Sweden, Visit Group International AB provides software and a mobile-based application platform where clients can book hotels, entertainment and travel locations, resorts, and lodging. In January 2024, PSG Equity acquired a majority stake in Visit Group International AB from Standout Capital for approximately EUR 100 million. The company's flagship product is a cloud-based platform encompassing a range of functionalities designed to streamline operations across various travel segments. This includes e-commerce tools to facilitate online booking and sales, packaging solutions for creating customized travel experiences, and distribution channels to reach a wider audience. The platform facilitates seamless product distribution through various channels, including integrations with external inventory systems, a network of travel agents, and a back-office booking solution. Additionally, Visit Group provides over 150 integrations with external systems, enabling seamless connectivity with inventory, distribution, marketing platforms, and payment service providers. The company offers specialized software solutions tailored to various travel sectors, including theme parks, ski resorts, museums, ferry operators, hotels, and destination management organizations. The January 2024 acquisition will enable Visit Group International AB to accelerate both organic and inorganic growth across the region by broadening the range and depth of solutions offered to its customers.

Current Investors

Standout Capital

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Primary Industry

Internet

Sub Industries

Web Applications

Website

www.visitgroup.com

Verticals

Cloud Computing, E-commerce, Mobile Apps

Company Stage

Mature - Growth Capital

Total Amount Raised

Subscriber access only

Financials

Fiscal Year Ended
Revenue (USD)
% Revenue Growth (YoY)
Operating Income (USD)
Operating Margin
EBITDA (USD)
% EBITDA Margin
NET Income (USD)
% Net Margin

31 Dec 2011

35,014,414

3,441,214

9.8%

4,345,619

12.4%

84,865

0.2%

31 Dec 2012

38,242,920

9.2%

1,930,915

2,839,925

7.4%

1,041,201

2.7%

31 Dec 2013

40,127,244

4.9%

108,632

0.3%

988,302

2.5%

(6,419,273)

(16%)

31 Dec 2014

35,003,280

(12.8%)

(1,949,621)

(5.6%)

(1,076,904)

(3.1%)

(6,467,124)

(18.5%)

31 Dec 2015

39,314,356

12.3%

4,511,417

11.5%

4,522,340

11.5%

1,271,361

3.2%

31 Dec 2016

49,468,439

25.8%

8,257,152

16.7%

8,262,952

16.7%

4,739,605

9.6%

31 Dec 2017

53,509,748

8.2%

7,033,653

13.1%

7,033,653

13.1%

3,355,691

6.3%

31 Dec 2018

80,586,031

50.6%

6,752,018

8.4%

7,537,566

9.4%

5,101,743

6.3%

31 Dec 2019

80,490,929

(0.1%)

11,505,329

14.3%

12,009,130

14.9%

21,549,047

26.8%

31 Dec 2020

31 Dec 2021

31 Dec 2022

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Deals

Deals Type
Secondary Buyout
Growth
Trade Sale

Deal Status	Target (s)	Deal Date
Completed	Visit Group International AB	22 Jan 2024
Completed	Visit Group International AB	08 Apr 2022
Completed	VisBook AS	08 Apr 2022

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