WickedGüd Asset Profile

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Year established

2021

Location

Thane Maharashtra India

Primary Industry

Food

About

Founded in 2021 and based in Maharashtra, India, by CEO Bhuman Dani, 100Percent Nourishment Pvt. Ltd., trading under the name WickedGüd, operates as a D2C food and snack company that intends to provide healthy food and snack alternatives, such as maida-free, oil-free, and MSG-free pasta and noodles. In December 2024, WickedGüd raised INR 200 million in series A funding led by new investor Orios Advisors, with participation from another new investor Asiana Alternative Investment Fund. Other unspecified investors also participated in the round. The company’s product line includes pasta, such as penne, fusilli, rigatoni, and macaroni; and noodles prepared from whole wheat flour, lentils, brown rice, chickpeas, oats, and millets. The company generates revenue from the sale of its products via e-commerce platforms as well as retail distribution. WickedGüd plans to use its proceeds from December 2024 funding to enhance its core team, expand its distribution network, and invest more in marketing and branding.

Current Investors

Titan Capital, Mumbai Angels, NB Ventures

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Primary Industry

Food

Sub Industries

Snack Foods, Other Food Products

Website

www.wickedgud.com/

Verticals

E-commerce, Manufacturing

Company Stage

Series A

Total Amount Raised

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