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Yipit LLC

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Year established

2013

Location

New York NY US

Primary Industry

Software

About

Based in New York, US, and founded in 2013 by CEO Vinicius Vacanti and James Moran, Yipit LLC trading as YipitData, operates as a market research company that provides detailed insight and analytical data. In November 2021, Yipit LLC raised USD 475 million in series E funding led by new investor Carlyle Group. As of 2021, the company has more than 400 clients and 429 employees across 5 countries. The Yipit LLC platform offers research including deep-dives, sector thematic pieces, ongoing tracking of company metrics, coverage of long-term strategic initiatives, and one-time events for investment funds. It also provides on-demand insights and analyses market share across all major channels, including in-store, direct digital, and 3P, determining cross-game spending, insights on market dynamics, strategic initiatives, pricing, sales, and customer behaviour in sectors including ridesharing, food and dining, e-commerce marketplaces, gaming, payments, automotive, online gambling, and streaming video. The company's client base includes Domino's, Carvana, Uber, Magalu, GoPuff, and Fanduel. Yipit LLC will use the series E funding for product innovation and expansion into new markets.
Current Investors
Highland Capital Partners, Carlyle Group, RRE Ventures

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Primary Industry
Software
Sub Industries
Analytics & Performance Software, Sales & Marketing Software
Website
www.yipitdata.com
Verticals
FinTech
Company Stage
Series E
Total Amount Raised
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